Thursday, May 15, 2008

New revealing Starbucks logo has group screaming 'Slutbucks!'

Beware of the above two-tailed mermaid, for she is quite a seductress, who hails from a city called Seattle... She will steal your soul.... after all your money.

Seems that one person's smut is another person's morning latte.

A Christian group out of San Diego has found grounds for outrage over the new logo for Starbucks Coffee.

The Resistance says the new image "has a naked woman on it with her legs spread like a prostitute," Mark Dice, founder of the group, said in a news release. "Need I say more? It's extremely poor taste, and the company might as well call themselves, Slutbucks."

The group, which claims more than 3,000 members nationwide, is calling for a national boycott of the coffee-selling giant.

The logo is a throw-back to what the chain used when it first opened in Seattle more than 35 years ago.

The explanation for that initial log design is explained in the book "Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time," written by company founder Howard Schultz:

"[Creative partner Terry Heckler] poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store's original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself."


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